Legal

Cookie Policy

Last updated 27 September 2026

This policy explains how Beauty Elixir uses cookies and similar technologies (local storage and pixels) on this Site, and how you can control them.

1. What we use

Type	Provider	Purpose	Duration
Strictly necessary	Beauty Elixir	`be_consent` in local storage remembers your cookie choice. Our first-party site sets no other cookies.	12 months
Analytics	Google Analytics 4	`_ga`, `_ga_*`: count visits and see which pages are useful. The data is pseudonymous.	Up to 2 years
Advertising (not currently active)	Google AdSense and partners	`__gads`, `__gpi`, `IDE` and similar: show and measure ads, limit repeats and, with consent, personalise them.	Up to 13 months
Affiliate	Amazon, Nykaa (on their sites)	Set by the retailer after you click a "Shop" link, to attribute purchases to us.	Set by the retailer

2. Your choices

Consent: in the EU, UK and Switzerland, analytics and advertising cookies stay off until you accept them. Elsewhere you can turn them off at any time.
Change your mind: . The same link is in the site footer.
Browser controls: you can block or delete cookies in your browser settings. The tools will still work.
Ads: manage Google ad personalisation at adssettings.google.com, or opt out of many ad networks at optout.aboutads.info.
Analytics: install the Google Analytics opt-out add-on.

3. Google Consent Mode

We use Google Consent Mode v2. Until you give consent (where consent is required), Google tags run in a restricted mode that does not store analytics or advertising cookies.

4. More information

See our Privacy Policy, or email privacy@beautyelixir.in.

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